EVENT MARKETING LEAD

Job Types: Full-time, Permanent

Location: Chester or Cheltenham

Salary: Competitive

About Rapid News Group 

Since the early days of our first magazines, with a small number of companies advertising an exciting new technology called rapid prototyping, we have been bringing the latest technology solutions to audiences eager to stay ahead of the curve. 

Today we operate world class trade shows and publish magazines all over the world and the core function of our business has remained the same. We connect prospective buyers to companies who have the cutting-edge solutions they need. 

To make business happen you need a catalyst, a spark of inspiration or simply a place to meet. This is where we come in. Whether in print, digitally or face to face at live events we create the space for the connections to happen, we provide the catalyst that gets business moving.  

Our success depends on our ability to attract, retain and develop highly skilled and motivated people. 

We offer competitive salaries, a good range of benefits and a fast paced and professional environment in which to develop your career. We are now looking for an Event Marketing Lead to join our fantastic team. 

 

Role: 

  • Responsibility for execution and optimisation of event marketing strategy and plans. 

  • Reporting to the Group Marketing Manager and working with Executive Team members.  

 
Responsibilities: 

 Planning, Strategy & Analysis 

  • Creation and delivery of the marketing plans & strategy featuring direct mail, email, advertising, partnerships, social media, SEO, PPC, PR, and exhibitor marketing. 

  • Management of all planned activities within budget and agreed schedules. 

  • Monitoring of response rates for key activity and creating reports and action plans to maximise future results or to improve response. 

  • Ensure campaign creative and branding is on message. 

  • Providing input for reports for lead monitoring, google analytics, and campaign success. 

 

Database & audience development: 

  • Developing visitor and exhibitor databases. 

Digital marketing: 

  • Production, delivery, and analysis of email output. 

  • Develop PPC and social campaigns. 

  • Maximising website search optimisation and google ranking. 

  • Develop and deploy social media plan including Facebook, LinkedIn and Twitter 

 

Partnership development: 

  • Partnership research, outreach, acquisition, and renewals. 

  • Negotiating partnership deals. 

  • Delivery of partnership activities pre-event, onsite, and post-event. 

  • Development of relationships with key exhibitors, advisory board members and industry stakeholders 

 

Direct Mail & Print Advertising 

  • Production and delivery of event print and direct mail materials, from content, proofing, design through to print and mailing, ensuring relevant sign-off and approval is met. 

 

Content marketing: 

  • Producing and executing a content marketing schedule – social and email driven. 

  • Working with content team to produce content including articles, white papers and webinars. 

  • Work with exhibitors, partners and advisors to generate testimonials to be used throughout the marketing campaigns. 

 

Website management: 

  • Ensuring websites are optimised to generate registrations and leads. 

  • Ensuring websites are kept fully up to date with all new content, exhibitors, and conference agendas. 

 

PR & media outreach: 

  • Management, creation and delivery of PR campaign. 

  • Build a media database and develop media attendance. 

 

Registration: 

  • To provide the registration brief to Event Platform & Registration Manager. 

  • To provide content for all emails, fast tracks, confirmations, and badges 

  • To work with the Event Platform & Registration Manager and registration company to maximise registrations via services such as social media integration, pre-pops, auto badging 

 

On-site responsibilities: 

  • Visitors, exhibitors, delegates, media, and speaker interviews 

  • Media partners/associations delivery 

  • Video capture of sessions with editing for use on demand. 

  • Manage event surveys. 

Essential Attributes 

 

Two years Marketing Experience, preferably in exhibitions, events or publishing. 

Excellent communication skills, both written and verbal, with an ability to adapt the tone of writing according to the brand/industry/audience. 

Confident with multi-tasking and jumping between marketing channels, understanding the nuances of each. 

Impeccable organisational skills and excellent time management with the ability to prioritise across multiple projects, campaigns, and brands. 

Fastidious attention to detail. 

Excellent team player who can operate with significant autonomy, taking decisions and making recommendations. 

Confidence in sharing ideas and is able build internal relationships remotely to ensure that the entire business is onboard with the marketing strategy. 

A lifelong learner who is always keen to develop themselves and their experiences. 

A good understanding of social media in a B2B environment, email campaigns, SEO and PPC. 

Experience of CRM and marketing automation software. 

 

If you would like to work for us, then please send us a full cv along with a covering letter explaining what attributes you could bring to our organisation. 

 

Recruitment Lead : Jane Dengate

Email :  jane.dengate@rapidnews.com