Presenting Packaging Europe’s new brand – Touchpoints!

Packaging Europe is excited to announce the launch of a brand new website and magazine - Touchpoints! We shine a spotlight on the industry from the perspective of design, smart packaging, e-commerce, personalisation and materials and delve deeper into hot topics in our comment section. 

On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers.  

Touchpoints exists to deliver world class content that helps brand managers and marketeers transform consumer engagement, differentiate their products and forge valuable brand experiences through packaging. Readers can expect Touchpoints to provide clear-sighted analysis, authoritative reporting and new thinking from both established visionaries and unexpected places. We delve into the key challenges facing the brands and retailers today and we drive the debate on crucial issues – from store impact to unboxing, from the implications of digitisation to the impact of new and timeless materials, and how issues such as sustainability, social media and broader lifestyle changes are shaping brand engagement. 

Touchpoints strives to be as innovative and as engaging as the marketplace we talk about. We deliver our content not just on our website, but also in print and through newsletters, in video and audio media, through networking platforms and in live events such as drupa 2020. 

Touchpoints has been developed and is produced by the team behind Packaging Europe and is built on the same principles that have established its sister publication as the leading international media brand on packaging technology and sustainability: world class content, editorial integrity, and a tireless curiosity about the marketplace pressures and supply side innovations that will drive tomorrow’s industry. The team is currently working hard on putting together the first Touchpoints magazine, which is scheduled for publication in early April 2020.